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Sales Enablement Manager - Public Sector

Would you like to kick start your career in a supportive, collaborative and innovative company? 

Do you enjoy working as part of an enthusiastic, passionate, and collaborative team? 

 

Join our Sales Enablement Team 

We are a Sales Enablement function intrinsically aligned to Softcat's sales strategy and performance, partnering closely with Public Sector sales leadership and stakeholders across Marketing, Alliances, Services, and our technology towers to provide our sales teams with the highest level of enablement. Our purpose is to empower our sales teams to confidently articulate the value of our business, technology and services propositions so we can drive revenue and deliver better outcomes for customers. We deliver this through creative enablement solutions and strategic guidance that continually enhance knowledge and build confidence in taking these propositions to market.

The Public Sector Sales Enablement Manager is a fundamental part of driving the success of our Public Sector sales teams. This role focuses on managing projects, creating and delivering enablement content, relationship management, and working closely with our Public Sector sales teams to help them navigate our propositions and portfolio so they can understand and demonstrate the value of our technology and services to customers.

 

Success. The Softcat Way. 

It's an exciting time to be at Softcat, one of the UK's most successful technology solutions businesses. We help customers to use technology to succeed, by putting our employees first. We've reached the £1 billion+ pa revenue milestone, opened our first office outside the UK and picked up a series of industry awards. We've got even bigger plans for the future. So, if you share our drive and ambition, get ready to achieve more from your career.
 

 

 Your Role

The individual appointed for this role will work across tactical and strategic projects both independently and in collaboration with peers, ranging from high‑impact strategic initiatives, GotoMarket's, to business‑as‑usual activity. This role will focus primarily on managing projects, creating and delivering internal enablement content for our Public Sector sales teams, and working with key stakeholders to deliver impactful campaigns that drive revenue.

In addition, this role carries line management responsibility for the Public Sector Sales Enablement Executive. You will provide clear direction, coaching and development support to ensure the Executive is empowered to deliver high‑quality enablement outcomes. This includes setting priorities, monitoring progress, and fostering a collaborative environment where ideas and best practice are shared. You will act as a mentor and advocate for their growth, ensuring alignment to team objectives and the wider sales strategy.

As a Sales Enablement Manager, you'll be responsible for: 

  • Collaborating with Sales, Marketing, Alliances, Tech and Services to act as a conduit in understanding and articulating the challenges and priorities of our sales teams and ensuring alignment of messaging and feedback loops across all functions.
  • Develop and execute enablement programs tailored for our Public Sector verticals, in collaboration with peers, sales teams, leadership, and other key stakeholders.
  • Translating complex propositions into clear, customer‑focused narratives that sellers can confidently use in customer conversations.
  • Creating and adapting resources that support sales teams in articulating Softcat's message to Public Sector organisations, considering their specific needs and challenges.
  • Managing projects across enablement focuses, ensuring goals, timescales, and action plans are met.
  • Providing line management, coaching and development support to the Public Sector Sales Enablement Executive, ensuring priorities are clear and performance aligns with team objectives.

 

We'd love you to have 

  • Demonstrable experience in previous sales roles, preferably within Public Sector.
  • Exceptional communication skills with the ability to develop and maintain relationships with a variety of stakeholders, including our sales teams, across the business.
  • Able to multi-task and prioritise requirements, whilst maintaining a focus on your current job role and activity.
  • Strong understanding of the Sales environment, including sales content, challenges, tools, and training needs specific to Public Sector.
  • Experience with relationship management across a multitude of stakeholders with varying seniority.
  • Experience with content management and creation, with a focus on Public Sector organisations.
  • Proven project management skills and the ability to handle a variety of project types.
  • Confidence to take ownership of problems and challenges when required.

 

 

We also acknowledge that the confidence gap and imposter syndrome are a real thing and can get in the way of us meeting fantastic talent, so please don't hesitate to apply – we would love to hear from you!

 

Work in a way that works for you  

We recognise that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:  

  • Hybrid working – 3 days in the office and 2 days working from home  
  • Working flexible hours - flexing the times you start and finish during the day  
  • Flexibility around school pick up and drop offs 

 

Working with us  

Wherever you work, we want you to experience the freedom and autonomy to realise your potential. You will feel supported by a team that celebrates individuality, encourages different perspectives, and embraces every background.  

 

Join us  

To become part of the success story, please apply now.

If you have a disability or neurodiversity, we can provide support or adjustments that you may need throughout our recruitment process or any mitigating circumstance you wish for us to consider. Any information you share on your application will be treated in confidence.  You can find out more about life at Softcat and our commitments to diversity and inclusion at jobs.softcat.com/jobs/our-culture/ 

 

Here at Softcat, we don't prohibit the use of AI (artificial intelligence) in our application process, as we understand how far it can go to creating a truly equitable candidate experience. That being said, as a culture-driven organisation, we believe that the genuine essence of each person is what truly matters, so we highly encourage you to be as authentically you as possible when submitting your application to showcase your true and whole self.

 


 
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Location
Fieldhouse Lane, Marlow, Buckinghamshire, United Kingdom, SL7 1LW
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  • Location:
    Birmingham, Bristol, Glasgow, Leeds, Manchester, Marlow, Newcastle, South Coast
  • Business Function:
    Specialist Sales
  • Vacancy Type:
    Permanent

Meet the recruiter

Amanda Moir

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Benefits

We offer a competitive salary and benefits package and will provide you with opportunities to grow, flourish, and achieve great things. Our benefits include:

If you can’t find what you are looking for, please email us and we’ll get back to you when we can.