Challenging, exciting and rewarding sales apprenticeships


Joined: 2018
Job title: Sales Apprentice

Ryan is a relatively new joiner, so he’s a great person to ask about first impressions of the business and what it’s like to start with us a Sales Apprentice.

How did you come to join Softcat?
I saw an article in the news about the company and then looked to see if they had any vacancies.

What were your initial impressions?
I couldn’t have asked for a better team to join. Everyone in the office was always so willing to help. And since then, colleagues have gone above and beyond to help me on more than one occasion. They are a joy to work with.

Now you’ve been here a while how would you describe the culture?
The culture at Softcat is all about happiness. The company makes sure the staff are happy, which means we make the customers happy. And if the customers are happy, then so’s Softcat. It’s a complete circle.

Your role involves cold calling. How did you find it at first?
Well my first call didn’t go so well, which did knock me back a bit. The way I got over it was to focus on the success I wanted to achieve, not the failures I wanted to forget. That attitude enabled me to make a success of the role.

What would your advice be to new joiners?
Listen and learn. Always be listening out for bits of information that will help, and be proactive. Seek out advice, don’t just wait to be given it. You have to want to succeed and be willing to show it.

What do you enjoy about your job?
The best thing about it is that I decide how successful I will be. The more effort I put into my job, the more success I will have. The commission is obviously a big attraction, but you’re not just better off financially from working here. You meet loads of great people, make loads of great friends and join a network who are all trying to help each other.

So you’ve got involved socially?
Since starting here, I have had everything from relaxing catch-ups over food and drink to more adventurous nights out like comedy clubs and even Escape Rooms.

What does success at Softcat mean to you?
I have worked in lots of places that I would be embarrassed to admit to people. At Softcat, I am proud of my job. I want to continue to be proud of it, so I want to do the best I can to keep progressing and keep improving.

What would you say to someone thinking of joining Softcat?
100% do it. You’ll not regret it!