HPE Alliance Manager

Sales | London or Marlow

Reports to: Senior Alliance Manager

Salary: Competitive plus excellent benefits

This is your opportunity to join Softcat as our HPE Alliance manager. The HPE Alliance team is well established within Softcat and provides the opportunity to work with a top tier vendor that has existing established relationships and a highly credible engagement model. The primary focus of the team is to ensure the large Softcat sales force are enabled to articulate the benefits of HPE technology and where it differentiates compared to the competition.

 The team proactively engage with the HPE Partner Account Management and sales teams on a daily basis ensuring Softcat and HPE are well positioned to be successful in any joint engagement.

Success. The Softcat way.

It’s an exciting time to be at Softcat, one of the UK’s most successful technology solutions businesses. We’ve reached the £1 billion revenue milestone, opened our first office outside the UK and picked up a series of industry awards. We’ve got even bigger plans for the future. So, if you share our drive and ambition, get ready to achieve more from your career.

Your role

You will be responsible for promoting Softcat into HPE at sales and executive levels. With your team, you would be expected to proactively work with the specialist and general sales teams across all offices, and with the wider HPE partner management team members to ensure Softcat are in the best position to uncover new opportunities and develop and close existing opportunities.

A large part of the role will be coordinating and executing joint marketing campaigns to drive opportunity generation. You will be accountable for maintaining Softcat’s position as a top 3 reseller with HPE and ensuring that the business continues to grow. The scope of the roll may fall into having to complete objectives outside of region to facilitate customer requirements. You will also be required to present internally and externally to executive stakeholders on the position of the business.

This is a management role with direct reports and a wider virtual team.

What we need from you

  • Experience in a similar role is desirable
  • People management experience or potential strong capability
  • The capability to build relationships quickly and mature them over time
  • Have the appetite and desire to learn and take on new challenges
  • Confidence to operate when required at a senior level
  • Be a proactive, motivated and highly driven individual with the ability to grasp both the HPE product sets and the structure and processes behind selling them
  • Strong organisational skills
  • Exceptional communication skills
  • Credibility, with an entrepreneurial edge, to own and run a Top 3 vendor business


All our sales roles offer high earnings potential, with an extremely competitive bonus structure! There are fantastic incentives too - including trips all over the world.

Other benefits include a pension scheme, life assurance, healthcare cash plan and access to Perklife, our dedicated portal for all things perks and benefits at Softcat. It’s designed to give you the flexibility and choice to suit your lifestyle and needs - there really is something for everyone. So whether it’s activity passes or technology discount vouchers you’re after, or you would prefer to buy extra holiday for yourself, or add your partner or family to some of the benefits… it’s entirely up to you. We’ll even give you an extra day’s holiday on top of your usual entitlement on your birthday.

Apply now

To become part of the success story, please apply.

Softcat is an inclusive company where you can enjoy the career you want, without changing the person you are. We’re welcoming to all and passionate about promoting greater diversity in the tech sector.